We live in a digitalized world, and your business needs to have a considerable presence online. Unlike traditional marketing, digital marketing is the now and future of marketing since it is result-driven, quicker, and well adaptable. Consequently, to optimize your business and drive conversion, you need to use different digital…
When 2020 came, everyone was excited, filled with hopes and dreams to build their business to the next level. However, it became a year of uncertainty and disruption as every month has something depressing to unfold. These come with different anxieties in all area of life – money, economy, politics,…
With the recent events in the world, businesses are collapsing, and workers retrenched because these businesses cannot keep up with the latest challenge. However, for small businesses, this could be the best time to thrive. With the right marketing strategy, any small business can thrive as they can leverage the…
The feeling of fear is a paradox – we want a change but not ready to give up our comfort zone. It is such an essential part of growth, yet we despise it. However, each time we deliberately decide to step out from our fear zone, we only discover the…
Creating content for new startups can be frightening as you might be confused about how to start. The journey of a thousand miles always begins with a step. You have made the right choice going the content marketing strategy direction. With most businesses shifting gear towards building an online business,…
It might be a challenge if you are thinking of content marketing for startups, especially if you have a tight budget to spend when you want to promote your products and services. Perhaps, you are wondering if content marketing for small business is worth the investment, especially if you haven’t…
At times, a quick motivational boost can kick-start your day into an upward spiral of productivity. According to Winston Churchill, “The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.” It is time to take advantage of every opportunity even when you are clutter with distraction…
Today, social media marketing is an essential element of any online marketing strategy. Social media is now a buzz that everyone wants their business to live online. With the increasing number of social media platforms, finding the right platform for your business is a top priority. For example, Facebook is…
Yes, after much convincing, you have decided that your business requires blogging, and it is the best way to drive traffic to your website. However, that is just the starting point. What next can you do? What content marketing strategy will you employ? For most people, here is what they…
Does your small business deserve an online presence? Today, the world has become a global village such that about 80% of buyers must use a search engine to inquire about a product. Undoubtedly, you cannot overemphasize the importance of a website, especially if you are running a modern-day small business.…