In the last post, we created a list of some essential tips on launching a successful blog. Blog planning is an essential aspect of content marketing that sets your business apart. If you miss that post, here is the link to read it up. However, here are the tips to talk about as we continue in part two of this series.
- Plan carefully
- Good blog design or website
- Focus on your niche
- Create relevant and engaging content relating to your niche
- Vary your content format – use videos, E-books, audio, infographics etc.
- Promote your blog on various platforms and forums
In this post, you will learn how to plan your blog carefully without making some of the mistakes many people make.
Blog Planning – How to Begin
In the place of blog planning, you have to set clear objectives for your blog. You must have objectives that are realistic to your business. Imagine starting a new online book store to sell over a thousand books in a week. While it is possible, it is unrealistic, unlike you already have the audience and necessary structures put in place.
The blog planning phase is where you should spend one-third of your time; the other should be on executing those plans and reacting to feedback. You can look at what other small business in your industry are doing and find ways to make your blog unique.
Competition is not always bad; it can be healthy for your business if done rightly.
Nevertheless, there are many aspects to consider when planning your business blog. For most small businesses online, they do have a minimum of three pages – home, blog, and contact page.
Get a Professional Website Designer
You can structure these pages differently. For instance, you can decide to have a home page that contains what you do, about your business and contact with the other page for your blog. You have to consider what suits your business.
However, employing a good website designer might be necessary if you don’t have the eye for design. Nevertheless, it would be best if you emphasized the fact that you want a content-based website. You can read about the vital requirement to give to the designer here.
In the end, take the advice of Brian Clark “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Additionally, focus on your niche; don’t try to be “jack of all trades.”
In the next post, you will learn more about the other tips on launching a successful blog post. If you have any question or opinion on this post, you can use the comment box.
Are you confused about how to start your blog or require a second thought regarding content on your website, you can use the email address on the contact page to reach out, we will provide a free consultation. The growth of your business is our priority.