When a new visitor or customer visits your website or reads your website content, you have less than four seconds to paint the best impression in their mind. For returning or existing customers an additional twenty seconds to give them reasons why they should stick with you.
Have you heard about the cliché that “first impression matters?” If it is a lie, look dirty and try to attend a meeting of CEOs; the second time they see you, they will avoid or ask the security to chase you out.
There are over a hundred businesses online offering the same service or product you offer online, what makes you think your customers should visit your website. What makes you unique is your website content – content that represents your business personality, message, and offer. It is the remote to your television and the switch to your light socket.
Your website plays a vital role in your business growth. It is the heart of your business communication, the base for your valuable content, and the engine room of your growth.
Each content you create – video, case studies, blogs etc. – needs the right platform. Your prospective clients and customers will be led to your website from various; you have to show it that you are ready for them. You have to assure them that they are safe with you.
Planning for your website content
Before creating your website, you need to consider content first. While many focus on designing a website that impresses their customers, they place little or no priority to the content layout of the website. They so much prioritize aesthetics over information, form over function, and design over engagement. It is an easy trap to fall for when designing a website. Some of the best content websites have less design.
Web designers can dazzle you with how important corporate identity, messaging style, and brand personality is all about the design without considering what the customer wants.
Undoubtedly, design is an essential ingredient of a professional website; however, focus on colour schemes before thinking about your content will only leave you with a good-looking website without customer engagement.
People are not just visiting your website because of how beautiful it looks but for its utility. Don’t get it wrong, having an attractive website is functional, but content is golden because it is what drives your customer to the site.
Planning for your content-based website
- Before you think of calling a web design agency or a web designer, you should contemplate on the following.
- What do I want from the website?
- What does the customer want from the website?
- What message should the website contain?
- How can I convince the customers through that message?
- How should I write this message to speak to the customer directly?
Let us imagine for a moment; you wanted to build a house and employed an architect. After a brief discussion, you decided the architect should design whatever he wants. A few weeks later, he came without any design but assured you that he has finished the design.
Where is the design? “It is inside me,” he replied. What will be your expression? Your reaction will be like, is this person serious? Will you take such a person seriously? Obviously, you won’t want to associate with him regarding any business unless you know him personally.
You should similarly approach your website. It would be best if you had a blueprint of how your content-rich website should look. Get a pen and paper, make a sketch. Ensure you have a content page design that allows you to add various types of content.
Redesigning Your Website content website
If you already have a web-based content, here are few things to do to redesign your website.
- What do you want to achieve?
- What customers do you want to attract?
- Ask for feedback from customers
- What search terms do they usually use?
- Identify the need of each page and what the customer requirement requires
- Build a “wireframe,” a sketch of your website or draw up a web design content-based website.
Alternatively, if you are creating a new website for your business, it should represent the same customer-focused attitude. Although it should talk about your business, nevertheless, you must design it from the standpoint of the customers. It should not be all about ‘this is what we do’ but more of ‘how can we help you.’
Why build a website
The essence of your website is not to sell your products or services but to engage your visitors and pull them closer to you. With this, you can gain their trust; inspire them to help spread the word about ‘how you can help them.’ When the time comes for them to buy, it is natural for them to remember you because you have gained their trust.
Website content – The key to high conversion rate
At the heart of any good website is content. Content is a powerful tool to pull in the lead you desire and convert those leads into sales. Every business wants to convert leads into sales; why should yours be different. Placing relevant good website content on your website make your audience glued to you since you have differentiated yourself from competitors. It would be best if you start building website content for your audience to satisfy their longing.
By using website content, you are building a library on your website over time; this will require you to think bigger because your audience will increase once they sense value in your content. It is not enough to convert your website into a library. The key is creating a balance between engaging people in your content and converting their interest into action.
In as much as we have software that can create a website or content-based website template within hours, it is preferable to hire a professional web designer with knowledge of SEO website content to get the job done. Ensure to tell your designer you need the best web content-based website. Here are a few things to request when hiring a designer.
- A fully content-managed website (cms based website)
- Simple, intuitive layout and navigation
- Engagement tools – share button, enquiry forms, articles
- Strong visual design
- Search capability
- SEO tool
- Clear contact details