The internet has made life so easy and exciting. Previously, the success of your business depends on the physical customers in your neighborhood. However, the narrative is different today as you can attract customers from any part of the world using a blog. Now, you have a “silver spoon” because you have your audience and customer on your hand.

Notwithstanding, some businesses have utilized essential tools to reach the audience they desire. To help these new businesses or struggling ones, I have decided to share few but essential tips to drive customers and sales to their business. You can create a successful business from the comfort of your home.

The world needs to hear about your business and no better way to do that than with a blog. Your blog is a crucial marketing tool that speaks for itself. In this series of posts, you will learn how to use your blog to attract, build, and retain customers. You can read about why you need to allow guest posting on your weblog here.

You can learn how to build a successful business blog from scratch. The post here will be the first part of a series of four that will focus on your blog. Remember, your blog is your diary or journal. However, in this first part, here is a rundown of what you will learn.

• What is a blog
• What is not a blog
• Why blog
• Six reasons to start blogging

What is a blog?

A blog is a personal journal or weblog where you share your opinion or information about various topics. Blogs come in all shapes and sizes. However, to build a successful business, a blog is a place where you write about your subject (business) for the benefit of the people who do business, or you want to do business with you.

Although you might have a website, which is essential; however, without a weblog or journal for that business, you are missing everything about your business. Your website is for communicating your logistics and facilitating sales; your weblog is for communicating the essence of your brand

Alternatively, it is where you talk about your area of expertise. Not only do you share your ideas, but you also do it in an interesting manner that makes it helpful to your clients. The essence of having a weblog for your business shouldn’t be undermined.

Before we go further, consider these little statistics – about 62% of B2B marketers receive more leads when they use a blog. Today, a blog is the 5^th most trusted source for accurate information online. Imagine the clients and business you are using if you don’t have a blog

What is not a blog?

For starters, you should know that having a series of promotional sales messages doesn’t mean you have a journal or whatever you choose to call it.

Furthermore, a company news page is not a blog. For instance, “We’re glad to welcome Greg to the Company,” or “We were thrilled to receive an award as the best company.” This information isn’t a weblog.

Why blogging?

This is one question most new businesses face. The thought behind this question is based on their lack of experience in writing good content or constrain in their budget to hire a good content creator.

Well, besides the real benefit of writing about your expertise, blogs are a big hit with search engines. You need customers and blogging help you to stay in the mind of these customers.

Additionally, you have the opportunity of ranking higher in search engines since your site is getting people’s problem solved.

A blog demonstrates that you are concerned about your clients and want to keep them update on that particular topic. It is an easy way of showing them you know your stuff. You establish yourself as a professional who can dissect the issue professionally.

According to Heather Townsend, author of the FT Guide to Business Networking “A blog will help people see past the commercial literature and engage with your business and your people.”

Six reasons to start a blogging

• To build your business reputation and brand.
• To establish your authority
• To build rapport and engagement
• To help your clients and customers
• To improve your website search engine ranking
• To organize your thoughts and expertise

That is all for today; in our next post, you will learn how to create a successful business blog. Ensure you don’t miss any part of it. Don’t forget to hit the like, share or drop your comment. However, if you need a content writer or ghostwriter for your website, we have experienced writers to get the job done. We can help show you how to build a successful blog without stress.